Searching for an alternative to dairy products? Oatly oat drink is a dairy and soy free drink made from 100% Swedish oats and can be used in place of ordinary milk in hot and cold drinks, smoothies, cooking and baking. In total, 276 test pilots tested Oatly Oat Drink through Smartson during the summer of 2013. The testers chose between Oatly oat drink Organic and Enriched.
- Product Oatly Oat Drink
- Commisioned by Oatly
- Number of test pilots 1,000
- Number of applicants 5,155
- Test period Jul 2013
The test were conducted on behalf of Smartson and Oatly during summer 2013 at no cost for the testers. The task were to test Oatly Oat drink, share experiences in social media and evaluate.
Greeting from Oatly
Everyone can enjoy the great taste and health benefits of Oatly. Our oat drinks are full of all the nutrition you'll find in oats, such as beta-glucans (dietary fiber) which lower cholesterol levels. You'll be getting better fats and more fiber by swapping dairy products for Oatly. And it's milk-free and soy-free too. You’ll also avoid the “detour via a cow”, so helping to save the Earth’s resources. Take the chance to make a difference, and help both yourself and the environment!
- Oatly oat drink Organic - made from the finest Swedish organic oats, one of the most nutritious foods you can eat, providing protein, carbohydrates, fibre and beneficial fats, all in balanced proportions.
- Oatly oat drink Enriched - Contains as much calcium as standard milk and is also enriched with vitamins such as D, B12 and Riboflavin.