Oatly Oat Drink


Oatly Oat Drink

Searching for an alternative to dairy products? Oatly Oat Drink is a dairy and soy free drink made from 100% Swedish oats and can be used in place of ordinary milk in hot and cold drinks, smoothies, cooking and baking. In total, 276 test pilots tested Oatly Oat Drink through Smartson during the summer of 2013. The testers chose between Oatly Oat Drink Organic and Enriched.

  • 87% of 276 test pilots recommends Oatly Oat Drink
  • Product Oatly Oat Drink
  • Commisioned by Oatly
  • Number of test pilots 276
  • Number of applicants 5,155
  • Test period Jul - June 2013

The test were conducted on behalf of Smartson and Oatly during summer 2013 at no cost for the testers. The task were to test Oatly Oat Drink, share experiences in social media and evaluate.

What the test pilots think Oatly Oat Drink

The testers enjoyed Oatly both as a cold drink, on cereal, in milkshakes, ice cream and pancakes etc. The taste was described as oaty, creamy and quite different to cow's milk. Generally the reaction to Oatly was very positive, however some testers found the texture watery and the colour was also not to everybody’s liking. After completing the test 87 % of the test pilots would recommend the product to a friend.

Oatly Oat Drink

87 % recommends (241 test pilots)


Loved this drink as did my family too. Tasted great in tea and coffee and on cereal too.

Emma Harley

I would highly recommend this product, it tasted lovely and keeps well. Because it was great in cooking an is a healthy alternative to milk especially for dairy intolerant people like we are.

Emma Stapleton

Because it was great in cooking an is a healthy alternative to milk especially for dairy intolerant people like we are.

Caroline Ward

13 % do not recommend (35 test pilots)


I wasn't keen on the taste on it's own but it tasted good in a smoothie.

Hayley Bolt

The consistency is just too watery to replace milk. We didn't finish the container as we really didn't like it.

Vicki Higham

Due to the fact that there are better alternative drinks.

Chris Dudek

Inlägg från Testpiloternas blogg

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Greeting from Oatly

Oatly Oat Drink

Everyone can enjoy the great taste and health benefits of Oatly. Our oat drinks are full of all the nutrition you'll find in oats, such as beta-glucans (dietary fiber) which lower cholesterol levels. You'll be getting better fats and more fiber by swapping dairy products for Oatly. And it's milk-free and soy-free too. You’ll also avoid the “detour via a cow”, so helping to save the Earth’s resources. Take the chance to make a difference, and help both yourself and the environment! 

  • Oatly Oat Drink Organic - Made from the finest Swedish organic oats, one of the most nutritious foods you can eat, providing protein, carbohydrates, fibre and beneficial fats, all in balanced proportions. 
  • Oatly Oat Drink Enriched - Contains as much calcium as standard milk and is also enriched with vitamins such as D, B12 and Riboflavin.